Farewell to final semester students of ASCO

Lucknow, April 24, 2015:  Amity School of Communication (ASCO), Lucknow campus, bid an emotional send off to the final semester students of both graduation and post-graduation courses in style at an impressive farewell party organized by junior students here on Friday, April 24, 2015.

The noon unfolded with a fun-filled event featuring a lot of dance, music and other creative activities. The final semester students were given titles wrapped in a lot of memories of the times they spent together and also with their juniors. Anusha Tripathi and Guneet Singh were adjudged Ms and Mr BJMC while Deepti Jha and Gautam Tiwari were adjudged the best among the post graduates.

The function ended with a parting message and good wishes by ASCO director, Prof (Dr) SM Johri in the presence all the faculty and staff.

ASCO Lucknow- team

ASCO- Director & Anusha Tripathi (Miss ASCO UG)

Final semester students- ASCO Lucknow

Juniors performing on stage

Singing performance- ASCO Students Mangalam & Aakriti Mathur

Workshop on Innovation and Intellectual Property Rights (IPR)

A workshop on “Innovation and Intellectual Property Rights (IPR)” was organized on March 3, 2015 in Multipurpose Hall, Auditorium Block, Amity University Lucknow campus, India. This Workshop was an initiative under the National Research Development Corporation (NRDC) and Amity Innovation facilitation centre (IFC) scheme. It was expected that during the operation of scheme, new ideas would be generated in consultation with all stakeholders in the country which shall be shared with NRDC from time to time. Around 60 participants (including faculties and PG level students) participated in this workshop. The guest speakers for this workshop were senior scientists of national research laboratories.

1. The key aspects discussed were following: 
2. Understanding key aspects on the Intellectual Property Rights.
3. Learning how to protect one’s ideas and Innovations.
4. Having an insight on managing Patents and other IP wealth.
5. Understanding Patent procedure from filing to grant in India. 

Following guest speakers as well as speakers from Amity spoke on the topic:

• Dr. Ramesh Srivastava, Sr. Principal Scientist, Fragrance and Flavour Development Research institute, Kannauj, UP,
• Dr. Vinay Tripathi, Sr. Principal Scientist, Central Drug Research Institute, Lucknow,
• Dr. Rajinder Kumar Diwan, Addl. Director, DITT, Amity University Uttar Pradesh, Noida,
• Dr. Sanjay Kumar, Sr. Scientist, Central Institute of Medicinal and Aromatic Plants, Lucknow,
• Dr H K Dwivedi, Director, Amity School of Applied Sciences , Amity University Uttar Pradesh, Lucknow Campus. 

The workshop was well attended by the students and faculty members. This was reflected in terms of their urge for more of such events.

National Seminar "Emerging Trends in Fashion and Visual Arts" Expanding Your Horizon

A National Seminar on Emerging Trends in Fashion and Visual Arts was organised by the Amity School of Fashion Technology & Amity School of Fine Arts, Amity University Lucknow Campus on 26th of March. The seminar was a success and concluded with flying colors. The seminar envisioned to collate and innovate expertise of present day design connoisseurs of art and fashion of our country who have been trend setters in industry and academics. The seminar focused on the emerging new trends in the field of fashion and visual arts viz. nail art, sustainability, unconventional fibres, tooth jewelery, entrepreneurship, mix media, natural bacterial dyes, modern art, art investment etc.

The seminar enumerated on the key areas such as fashion, popular culture and celebrity; sustainability: ecological awareness; social and ethical consequences; entrepreneurship; customizing global fashion; trends in local and alternative retailing. In visual arts the themes were emergence of mix media; innovation in art investment; impact of media and its relevance with modern art and contemporary art and the society.