Farewell to final semester students of ASCO

Lucknow, April 24, 2015:  Amity School of Communication (ASCO), Lucknow campus, bid an emotional send off to the final semester students of both graduation and post-graduation courses in style at an impressive farewell party organized by junior students here on Friday, April 24, 2015.

The noon unfolded with a fun-filled event featuring a lot of dance, music and other creative activities. The final semester students were given titles wrapped in a lot of memories of the times they spent together and also with their juniors. Anusha Tripathi and Guneet Singh were adjudged Ms and Mr BJMC while Deepti Jha and Gautam Tiwari were adjudged the best among the post graduates.

The function ended with a parting message and good wishes by ASCO director, Prof (Dr) SM Johri in the presence all the faculty and staff.

ASCO Lucknow- team

ASCO- Director & Anusha Tripathi (Miss ASCO UG)

Final semester students- ASCO Lucknow

Juniors performing on stage

Singing performance- ASCO Students Mangalam & Aakriti Mathur

Workshop on Innovation and Intellectual Property Rights (IPR)

A workshop on “Innovation and Intellectual Property Rights (IPR)” was organized on March 3, 2015 in Multipurpose Hall, Auditorium Block, Amity University Lucknow campus, India. This Workshop was an initiative under the National Research Development Corporation (NRDC) and Amity Innovation facilitation centre (IFC) scheme. It was expected that during the operation of scheme, new ideas would be generated in consultation with all stakeholders in the country which shall be shared with NRDC from time to time. Around 60 participants (including faculties and PG level students) participated in this workshop. The guest speakers for this workshop were senior scientists of national research laboratories.

1. The key aspects discussed were following: 
2. Understanding key aspects on the Intellectual Property Rights.
3. Learning how to protect one’s ideas and Innovations.
4. Having an insight on managing Patents and other IP wealth.
5. Understanding Patent procedure from filing to grant in India. 

Following guest speakers as well as speakers from Amity spoke on the topic:

• Dr. Ramesh Srivastava, Sr. Principal Scientist, Fragrance and Flavour Development Research institute, Kannauj, UP,
• Dr. Vinay Tripathi, Sr. Principal Scientist, Central Drug Research Institute, Lucknow,
• Dr. Rajinder Kumar Diwan, Addl. Director, DITT, Amity University Uttar Pradesh, Noida,
• Dr. Sanjay Kumar, Sr. Scientist, Central Institute of Medicinal and Aromatic Plants, Lucknow,
• Dr H K Dwivedi, Director, Amity School of Applied Sciences , Amity University Uttar Pradesh, Lucknow Campus. 

The workshop was well attended by the students and faculty members. This was reflected in terms of their urge for more of such events.

National Seminar "Emerging Trends in Fashion and Visual Arts" Expanding Your Horizon

A National Seminar on Emerging Trends in Fashion and Visual Arts was organised by the Amity School of Fashion Technology & Amity School of Fine Arts, Amity University Lucknow Campus on 26th of March. The seminar was a success and concluded with flying colors. The seminar envisioned to collate and innovate expertise of present day design connoisseurs of art and fashion of our country who have been trend setters in industry and academics. The seminar focused on the emerging new trends in the field of fashion and visual arts viz. nail art, sustainability, unconventional fibres, tooth jewelery, entrepreneurship, mix media, natural bacterial dyes, modern art, art investment etc.

The seminar enumerated on the key areas such as fashion, popular culture and celebrity; sustainability: ecological awareness; social and ethical consequences; entrepreneurship; customizing global fashion; trends in local and alternative retailing. In visual arts the themes were emergence of mix media; innovation in art investment; impact of media and its relevance with modern art and contemporary art and the society.

Adventure 2015 Gallery

ASCO students write an ADVenture story

ASCO students write an ADVenture story

Day-long event on advertising evinces interest among budding creators

Lucknow, March 20, 2015: Amity School of Communication (ASCO) organized a day-long event on advertising – ADVenture-2015—with an intent to evoke interest for ad-making in young, enthusiastic minds, and at the same time to provide them with a platform to showcase their creative best. The event was held on Lucknow Campus of Amity University Uttar Pradesh on Friday, March 20, 2015.

With Mr. Raj Shekhar Malviya, CEO of Promodone Communications, as Chief Guest, the first half of the event opened up to a fulfilling interactive debate on the put Portrayal of Children in Advertisements and its Impact. Mr Malviya reinforced the effectiveness of communication and appropriation of message as the key factors deciding the impact of an ad on the consumer. He apportioned the responsibility to the communicators and ranks of the advertizers while sending out any message in public domain.

During the discussion, scores of similar interesting notions came to the fore, including points of view from the students and audience that children’s behaviour in ads was often unrealistic and compulsive.

Mr Malviya was joined by Ms. Shaili Vadera, Assistant Professor Amity Business School, who presented her personal findings and an research  perspective on the topic, emphasizing on the fact that consumer behaviour in real life often deviated from the one depicted in popular advertisements. However, she reiterated that ads did not pollute the environment, they rather initiated a thought process among the consumers.

The second half of the show was dominated by hilarity and took everyone on a frolic spree of ad creation and presentation by students. PG and UG students presented a delightful show consisting of spoofs of some famous advertisements of the country by representing their own ‘Chullu Ad Agency.’ Following the fun, the results for the AD and Poster making competitions were declared. Aakriti Mathur and Nikhil Bhateja (BJMC-4 B) bagged the first prize in poster making, with Aakriti Mathur also finishing in second and Arpana, Deepti and Shubhra, Divya and Ragini (MAMM -2) coming in at third position. The team of five also bagged the first prize in the advertisement designing contest as well. Ashutosh Gupta (BJMC – 4A) finished second in the same, whereas Lavanya Singh (BJMC 4-A) bagged the third prize.

ADVENTURE 2015

"ADVENTURE 2015 – A UNIQUE BLEND OF CREATIVITY AND INNOVATION BROUGHT TO YOU BY AMITY SCHOOL OF COMMUNICATION, LUCKNOW, UP, INDIA. CONTEST OPEN NOW TO ALL STUDENTS ACROSS THE AMITY NETWORK ACROSS THE GLOBE! SEND IN YOUR ENTRIES NOW TO WIN EXCITING INTERNSHIP OPPORTUNITIES AT TOP AGENCIES IN INDIA.
'
SEE: www.adventurefest.in FOR DETAILS ON THEME AND PARTICIPATION

DEADLINE: MARCH 15, 2015

Central Presentation- Admission Test

Central Presentation- Admission Test 

Date: Feb 28, 2015

Venue: AB-1, Seminar Hall, Amity Lucknow Campus